Guild Society: Head of Marketing

Marketing has been a great part of my life outside the classroom. In the past year, I interned at an advertising and PR agency and also took on the role of Marketing Executive in other UCL societies. Such experiences have equipped me with the various skills necessary for this role, ranging from the more technical side of things such as digital design and social media management to interpersonal skills such as communication and collaboration. Moreover, my role as faculty representative has taught me the importance of listening to feedback and acting on them to bring about positive changes. This is something I aim to achieve in every role I take on. 

I have always wanted to become a member of the UCL Guild committee. My past experiences with the UCL Guild Masterclass and Guild Academy Alumni Panel have been extremely fulfilling. UCL Guild is not only a platform that helps one take off their career but also a supportive community that allows students to find like-minded peers. I want to do my own bit in helping the society grow even more and provide greater opportunities for students. As the Head of Marketing, I strive to promote UCL Guild’s initiatives to more students by making use of different marketing platforms, producing new and creative marketing content, as well as initiating collaboration with other societies and organisations both in and out of UCL. 

Hi everyone! I’m Anshika, and without further ado, I accredit myself as a perfect fit for this position, predominantly, in view of my experience in both in-bound and outbound marketing that lends me the motivation to grow the Guild and reach mass audiences! I know nobody likes to read large lumps, so here’s a summary of my experience:

In 2020, I founded Menteere (an ed-tech platform) with a team of 30+. It has been operational for 22 months, and I’m responsible for overseeing sales & marketing, the core UI/UX, coupled with the company’s overall branding and media interaction. In my tenure, my team and I have:

• developed a mentor base of 150+ students globally
• sold 120+ hours
• signed B2B deals with 10 institutions
• mentored 1200+ students
• been recognised by and accepted into Forbes top 5 incubator programs: Skydeck Pad-13
• accepted into: UC Berkeley's premier Accelerator Program: Convergent and the FFC
• Other awards - Columbia Business School's Best Pitch Competition, Entrepreneurs@Berkeley Demo Day, YNG+ top 10 start-ups

In addition, I interned at a growing fast-food chain based called ‘Crepe-Fe’, where I led a team of 5 - revamped social media with 650+ posts, and increased engagement by 83% to 10k followers! I also assisted in media commercials, created interactive content and organised advertisement campaigns

Marketing is my passion, and I look forward to a fruitful experience working with the Guild!