Quick reference guides, downloadable assets, sub-brand directories (coming soon), design request form and templates:
Students' Union UCL Logo
Our primary logo is the horizontal logo which includes both the wordmark and U symbol. The logo is available in three colours; black, white and navy.
Other versions of the logo are available. Please contact the Marketing team for access to these.
A PNG file can be used on Word and Powerpoint documents. The file versions below have a clear background/transparent background and a fixed space around the logo.
Logos can be downloaded using the links below (right click, save link as):
For high quality, vector logo versions for use on print or embroidery, please visit studentsunionucl.org/logos
Brand Guidelines Version 1.1
This guide should be used as a reference for logo and colour use, as well as editorial guidance on writing commonly used words and phrases.
Communicating Through Content Version 1.0
This guide and toolkit aims to help you communicate through content. We’ll cover how we align the content we create to our brand and define the guiding principles which set the direction for what we do.
Quick reference guides
For reference: Brand Guidelines v1.0 & Brand Development Journey
Document Templates
All templates can be found on the Union staff intranet.
Download the latest Word document template below:
Design Requests
The design request form should be used to request one-off design items – for example, if you need a new business card or if you want a document branded up and ready to print.
This form is not to request items that are part of marketing campaigns. Things like flyers or digital screens – get in touch with someone in the team and we’ll talk all of this through in a marketing planning meeting.