MODO Fashion Society: Head of Marketing

I am excited to apply for the Head of Marketing role in the Fashion Society because I am passionate about both fashion and marketing! 

Through my experience promoting large-scale events, such as a clothes swap event that reached over 2,000 people. I have learned how to effectively attract more people and develop strategies to increase engagement. 

Working as a coordinator at London Fashion Week and in theaters like the Royal Exchange and Contact Theatre has helped me build skills in branding and audience outreach. I have also produced my own music videos and films and run a fashion and media vlog, giving me hands-on experience in content creation and digital marketing. Additionally, working on international shows like America’s Got Talent, Game of Talents France, Dancing with the Stars Ukraine, and Das Supertalent Germany has strengthened my ability to market and manage large-scale productions. 

I am highly dedicated to everything I undertake, and with my creativity, strategic thinking, and experience in media and event marketing, I am eager to help grow the Fashion Society and create exciting opportunities for its members.

Hi! I’m Roli, a second-year psychology student. I’d love to be your new Head of Marketing for Modo because I am passionate about using social media to build community, inspire self-expression, and share our love for fashion. 

I feel qualified for this position because I have lots of experience in marketing/social media, having helped design Instagram posts for the Application of Psychedelics Society and being a UCL Careers Extra Content creator last year. I know how to use editing tools to create fun and engaging content and my background in psychology gives me insight into the science behind marketing. My love for design combined with my skillset makes me confident I'll do well in this role.

I have been part of Modo since I joined UCL but have been even more involved this year through modelling in the fashion show and magazine. The amazing people and opportunities have made my second year fun and exciting. As Head of Marketing, I aim to inspire engagement so others can share in this experience.

I see this role as a chance to share opportunities for growth while keeping the spirit of creativity alive. My goals if I am elected are to:

• maintain the pretty aesthetic ofc,
• make our social media as interactive as possible,
• effectively promote events and make information accessible,
• and share all interesting fashion-related opportunities from Modo and beyond! :)

I’d be a great fit for MODO’s Head of Marketing because I already have hands-on experience. I worked closely with the previous Head of Marketing on the 2025 show, assisting with social media, editing, engaging with staff and models, brainstorming ideas, and coordinating with the committee. I know exactly what the role requires and can step in seamlessly.

Beyond MODO, I worked as a Brand Marketing Manager for the Vietnam subsidiary of luxury brands like Montblanc, Cartier, and Tumi. I handled social media marketing and campaigns while also participating in organizing PR events. This experience taught me how to balance creativity with strategic marketing, which I can bring to MODO.

Academically, I’m a Management Science BSc student at UCL, specializing in digital marketing. I have technical expertise in data-driven marketing, consumer psychology, and digital trends, which I can apply to elevate MODO’s marketing strategies.

Creatively, I write for the UCL Fashion Business Society, analyzing fashion trends and the business. As part of the role, I also design social media graphics for my writing. I understand both storytelling and visuals, making me a strong asset in growing MODO’s presence.

With experience, technical skills, and creativity, I’m confident I can bring fresh, strategic ideas to MODO’s marketing team.