Drama Society: Head of Marketing and PR

I believe that a strong marketing campaign can cement a society's position in the artsUCL and wider university community. In the age of social media, having a robust presence equips a society with the necessary reach to engage with current and potential future members, boosting membership and participation. 

Having worked with NoonTalk Media - a Singaporean media company specialising in artiste and influencer management - for close to a year, I am familiar with the way social media can be used to promote and maximise awareness of events. In addition, having grown up within a culture that has normalised the need to maintain a strong social media presence, I am definitely guilty of:

1. Over-publicising snapshots of my life

2. Putting way too much effort into a singular Instagram post

3. Strategising when to post it to attain maximum reach even though I know it's not that deep :")

I therefore believe that all this free time spent editing photos, thinking of a good caption and re-saving five different drafts of a story can be put to good use on Drama Society's Instagram, to generate more interest and awareness about the society's events, especially with regards to regular promotion of productions and showcases! Also, I do love playing around on graphic design apps to create (hopefully) aesthetically pleasing posts, thumbnails and stories, and hope that I can utilise all these skills to improve the society's presence as your Head of Marketing and PR :)

Being the Fresher’s Representative of the Drama Soc this year has been extremely rewarding. For the past few months since I joined the committee, I was responsible for managing Drama Soc’s social media on Instagram. Therefore, I have already had experience in communicating with external parties as a representative of the society. With the established social media connections, I have successfully helped coordinate a few external workshops, building a stronger network for Drama Soc in the coming years. 

Other than being in the committee, I was also Assistant Producer for A Mid Summer Night’s Dream, this year’s Bloom’s show. I therefore have ample experience in administration, paper work, and a bit of graphic design. 

Coming forth, if I were to be elected as the head of marketing and PR, I would continue my role in the day-to-day management of our social media presence, as well as strive to maximise public reach of our society, increasing our audience base. 

Despite only having joined the committee in November, I have had a thorough understanding of the functioning of the committee and society as a whole, which I am confident will be helpful in increasing efficiency and avoiding PR risks. 

I’m Nicole, thank you for your vote!