Xiaohongshu
- Hosted by Sustainable UCL
Join us for this exclusive training session delivered by Climate Outreach, focused on helping students become effective climate communicators.
Climate Outreach's interactive two-hour session introduces UCL students to the fundamentals of effective climate communication. Participants will explore key principles for engaging diverse audiences, learn how to connect with values and emotions, and develop strategies to inspire meaningful action on climate change.
Through real-world examples and practical activities, the workshop equips students with tools to communicate complex climate issues with clarity, authenticity, and impact.
Climate Outreach are the first British charity to focus exclusively on public engagement with climate change. Every year, Climate Outreach helps hundreds of organisations think about how they can tell a different climate story. They do this through research and advice, workshops and training, and Climate Visuals.
Climate Outreach’s ‘Climate Comms 101’ public engagement workshop is a distillation of our huge evidence base and experience on what works, into an accessible and inspiring workshop on how to compel different audiences into taking meaningful action on climate change.
At the end of the session participants will be able to:
- Understand why climate change can feel hard to communicate
- Tell a brilliant and engaging climate story to just about anyone
- Talk with and inspire different audiences to feel part of a positive story about climate change and where they can play their part
- Apply the fundamentals of great climate communications to the reality of their own organisation’s work
The Climate Comms 101 workshop will include:
- An introduction to the social science of communication: how people understand climate change, and where our climate stories come from. This section will help participants understand why people can have such different stories about climate change.
- Great climate storytelling: a hands-on and practical session on the key principles for climate stories that connect, normalise and galvanise whoever you’re talking to.
- Putting it into practice: Frames, messaging and approaches that work and why. You will explore what this means for your own organisation’s communications and what you can do next.
This event is part of 28 Days of Sustainability 2026 - discover more events by viewing the full programme here.