Noah’s Ark is a children’s hospice that support over 350 families with children with life-limiting or life-threatening conditions, to enjoy life as children and families, rather than as patients and carers. Approximately 80% of the charity’s funding comes from donations, which are vital in allowing us to continue provide the services.
We are seeking a team of student volunteers to conduct research around Fundraising strategies to engage younger supporters.
We currently have a big gap in the demographics of the support we are receiving, where there is very limited engagement from the younger generation (21 – 35 years old). We would like to explore this area further to maximise the donations possible and ensure a continuity of care and resources are available to continue the work we currently do. We have data available based on the current supporters’ demographics; however clear trends are yet to be identified. With research on current supporters, their location and background, other charities and their fundraising strategies, as well as literature research on the methods of engagement this generation, we hope to significantly increase the level of engagement, and establish a more reliable and continuous form of income.
- Analysis of internal data: looking through current supporters’ demographics identifying trends in age-groups, location, and how they found out about this charity, in order to extract methods of increasing this engagement from younger generations. Also extracting data on current public engagement strategies and who’s attention this is attracting
- Surveying the age group (21-35 years) to identify if they are aware of this charity, what they do, how have they heard of the charity, or other similar children’s hospices, and within this survey, include an overview of what the charity does and a link to find out more
- Competitor Research – other children’s hospices and other charities in general – what are their strategies, how have they managed to engage this generation, and what can we learn from them
- Evidence-based Research: What are the scientifically supported methods for engaging this age-group and how can this be applied to this charity?
Time commitment
Meeting once a month with charity supervisor to check on progress (with the option to communicate via email whenever necessary)
Regular meetings with your group, independently organised, to manage workload and ensure communication within the group