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Website articles, blogs, event posts

  • Clear headings, short paragraphs, and plain language.
  • Ensure strong colour contrast and readable fonts.
  • Add alt text for all images and meaningful captions under images.
  • Use descriptive links – avoid “read more” and avoid relying on colour alone for emphasis.
  • Structure content logically with proper HTML headings (H2 main headings, H3 subheadings).
  • Provide transcripts or captions for multimedia. Keep layouts simple, consistent, and easy to navigate.

Example of inaccessible content: https://studentsunionucl.org/inaccessible-content-example
Example of accessible content: https://studentsunionucl.org/recycle-your-old-tech-and-help-students-facing-financial-hardship

Social media posts 

  • Language is clear and concise.
  • Use high-contrast visuals and add alt text or image descriptions for photos and graphics.
  • Capitalise each word in hashtags for screen readers (#DisabilityHistoryMonth).
  • Avoid using emojis in place of words and keep them at the end of sentences.
  • Add captions or subtitles to videos and provide transcripts when possible.
  • Ensure links are descriptive and easy to understand.

Emails

  • Clear subject lines
  • Short paragraphs
  • Plain language.
  • Use a readable font and good colour contrast. Add meaningful headings and avoid relying on colour alone for emphasis.
  • Include descriptive links (e.g., “Read the report” instead of “Click here”).
  • Add alt text to images and ensure the message is understandable without them.
  • Keep formatting simple, and avoid long blocks of text.

Videos

  • Captioning videos
  • Adding alternative text to images (alt text description)
  • Using emojis and hashtags more efficiently
  • Copying/pasting the captions (script) into the post for those who use screen readers and Braille readers.
  • Making smart colour choices
  • Linking the right words, not "click here" or "here" or "read more."

Canva content

  • High-contrast colours, clear fonts, and simple layouts.
  • Add alt text to all images and graphics so screen-reader users understand the visuals. Ensure text is large enough and avoid placing important information inside images.
  • Use descriptive headings, avoid colour-only labels, and check reading order so content makes sense when read aloud.
  • Provide captions or transcripts for videos.
  • Keep language clear and concise

Internal documents (Word, Excel, PowerPoint etc)

  • Use clear, consistent headings and logical structure
  • Provide alt text for all images, charts, and icons
  • Ensure high colour contrast and avoid colour-only meaning
  • Use readable fonts and sufficient text size
  • Add slide titles to every PowerPoint slide
  • Use built-in accessibility checkers (Word, PowerPoint)
  • Write descriptive hyperlink text (avoid “click here”)
  • Ensure tables have headers and simple layout
  • Provide captions or transcripts for embedded media
  • Test with screen readers before distribution

Knowledge base

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