Election post

Status
Elected

My candidacy for Marketing Director is driven by a proven ability to turn digital engagement into a vibrant community presence. As First Year Representative, I led the social media strategy for the London Lohri Ball, generating over 90,000 impressions in one week. I learned to leverage high-impact visuals and strategic timing to amplify our society's voice and represent our heritage with the vibrancy it deserves.

I bring a diverse toolkit of marketing skills extending beyond university societies. At MentorWise, I spearheaded efforts that navigated algorithms to achieve 70,000+ views, capturing attention in a crowded digital landscape. My work for Silk v Brief and as a Student Ambassador for Sikhs in Law has honed my ability to balance professional polish with cultural authenticity, ensuring our communications are as sophisticated as they are engaging.

As Head of School, I managed events for 1,000 participants; this, plus being a two-time Diana Award winner, gives me the strategic grit to lead our public image with creativity and scale. As Marketing Director, I will curate a narrative that celebrates Punjabi heritage while pushing digital boundaries. My data-driven strategy and creative flair will ensure the Punjabi Society remains the most visible, inclusive, and influential community at UCL.

Preferred pronouns
He/Him