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Hey, I’m Guneeka, and over the past year as a Welfare Officer, IDS has truly felt like a family to me, and I’ve met some of my closest friends here. Beyond welfare responsibilities, I’ve actively contributed to our social media, designing promotional posts, launching the brand-new regional series, and I also regularly assist with creating social media content for HSoc and KCsoc. I’ve also led on a nationally recognised charity's marketing strategies, further strengthening my skills in outreach and engagement. Having trained in Bharatanatyam for over 16 years and a Bollywood dance fan, I deeply value the cultural importance of our society within UCL's community.
My experience has given me a strong understanding of various marketing techniques, from creating promotional content for Instagram and Facebook, to promotional videos. The positive response and increased engagement have reinforced the effectiveness of our strategies. My proficiency in Canva enables me to craft visually appealing, professional content that resonates with our audience.
Beyond design, I understand social media trends and audience behavior. I would like to engage with TikTok/ fun video content more, capturing a new side of social media. As Social Media Officer, I aim to elevate our digital presence with fresh, creative campaigns that promote our events and strengthen our famioy. IDS thrives on passion, and I’d love to continue contributing to its growth by making our platforms more interactive and engaging.