UCL have shared their new visual identity – a bold new logo and refreshed look ready for their 200th anniversary celebrations in 2026.
Sabbatical Officers have been involved from the very start, making sure student voices were heard and included as the project developed.
This change will make a difference, and we’re backing this move. Research showed that while UCL is consistently ranked among the world’s top 10 universities, it is not as well-known as it should be in some parts of the world. Raising the profile of UCL to match its academic reputation could have a big impact on students’ future careers. That really mattered to us as we worked on this project. The brand is not just a logo – it’s the way UCL presents itself to the world and tells its story.
The project started in summer 2024, with more than 7,100 people (staff, alumni, students, external partners, supporters and many more) from across the world taking part in the research phase.
People were asked what UCL meant to them, and a clear theme emerged, describing UCL’s unique place in the world as a ‘platform for possibility’ – whether for world leading research breakthroughs and discoveries, innovations, careers, collaboration or community.
This really resonates with what we do at Students’ Union UCL, and what we believe UCL should be. This is a place where you should have the opportunity to grow and develop, to challenge yourself, and try new things - a platform for your future self.
You’ll start to see more news about the move to a new brand over the coming months, but there’ll be no rush to change things. Sustainability is central to the brand roll-out, and the change will be phased in to limit waste. This includes UCL branded merchandise in our shop, the Hanger, where current and new brand items will be on sale in the new year.