Are Black films set up to fail at the box office? The objective of this research is to investigate if there are barriers to the success of Black British films at the UK box office and why that is the case. If this is true then we can provide recommendations and interventions to point out bias or even racial inequity within the film industry. Furthermore, indicate solutions to Black British filmmakers deriving more revenue and being more entrepreneurial to ensure they thrive in their careers - leading to producing films that negate harmful stereotypes but rather reflect complex yet balanced stories of the Black experience.
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- Conduct a comprehensive literature review focusing on the marketing (also development and production) investment in Black British film compared to non-Black titles.
- Create a concise summary report that highlights key findings and insights from the literature review.
- Explore the possibility of deriving academic papers from the literature review, with potential inclusion of student contributions.
Time commitment
We anticipate agreeing the time commitment together with the successful volunteer, based on their skills and experience and how the role develops.