IDEA Society: Marketing Officer

IDEA Society has an incredible proposition — real social enterprise projects, an international network through IDEAS Globally, EY Foundation backing, a pitch competition — but I don't think enough UCL students know about it. The Marketing Officer's job is to fix that gap between what we offer and how many people we reach.

I'd build a consistent brand presence across Instagram and LinkedIn with three content streams: member spotlights showing what people actually do in the society (not just event posters), short educational content about emerging markets and social enterprise that provides value even to non-members, and behind-the-scenes coverage of projects and competitions that makes people want to get involved. I'd also push cross-promotion with societies whose members naturally overlap with ours — development, economics, consulting, and tech societies all have students who'd love what we do if they knew about it. I've built an audience from scratch before with a Substack on finance and geopolitics, so I understand content strategy. But the goal isn't followers — it's getting more UCL students into the room and onto projects where they can make a real difference.

I'm Ashmit Mishra, a first-year HPE student. IDEA does genuinely important work , and more students should know about it. As Marketing Officer, I want to make sure the society's reach matches the quality of what it does.

What I bring:

1. Proven social media experience. As School Prefect, working with a team, we grew the school's social media presence to 600k+ views. As Gavel Club President, I founded and led a social media team from scratch , producing  promo videos and establishing a presence on TikTok and Instagram.

2. Public-facing content. At CRY, a civil society organisation in india, I designed a WhatsApp-based micro video series to reach underserved communities ,  building accessible content for audiences with no prior context.

 Priorities:

1. Promoting IDEA's events effectively. IDEA's work deserves an audience beyond its current membership. A structured content calendar built around guest talks, the pitch competitions, and the hackathon is important so events are visible, well-attended, and generate genuine buzz on campus.

2. Cross-society outreach. Actively partnering with other UCL societies to co-promote events and expand IDEA's reach beyond its existing membership ,  bringing in students who wouldn't otherwise have found us.

3. Recruitment-driven campaigns. Targeted outreach at the start of each term, making IDEA's value proposition clear to incoming students and driving meaningful membership growth.

Make IDEA impossible to ignore.