Aryan Bardeja

Physics at UCL moves fast — and PhysSoc has a real opportunity to make sure no one gets left behind socially or professionally. I want to apply for the Marketing Officer role because I believe in what the society can be, and I want to be the person who helps communicate that.

What drew me to this role specifically is the reach marketing gives you. A well-run Instagram, a thoughtful email, a poster that actually makes someone stop walking — these aren't small things. They're the difference between an event that fills a room and one that doesn't. I want to be intentional about how PhysSoc presents itself: not just announcing events, but building a brand that makes first-years feel like there's a community waiting for them, and makes finalists feel like they still belong.

Beyond aesthetics, I think good marketing is about understanding your audience. Physics students are busy, often stressed, and selective about where they spend their time. That means content needs to earn attention — it has to be relevant, well-timed, and worth clicking. I'd approach the role with that in mind: thinking about what genuinely resonates with our cohort rather than just posting for the sake of it.

I'm also motivated by the longer-term picture. A stronger PhysSoc presence means better-attended talks, more visible opportunities, and a department culture students are proud of. Marketing is where that starts — and that's exactly why I want to do it.