Idea for research
EcoCounts has been set up to encourage people to feel able to go green, be more sustainable, be more environmentally friendly and reduce their carbon footprint as they go about their everyday lives, connecting in small groups of like-minded people. The project wants to explore and understand the motivations and factors that drive their use of environmental apps, specifically those designed to track and encourage reduction of carbon emissions. We want to understand the impact of these apps on how individuals feel about climate change and whether the group dynamic is important to them with reference to the app. The research results can be qualitative , e.g. from conducting in-depth interviews with individuals in the community to explore and understand the issues, in particular in relation to group membership and the sense of encouragement and benefit that this could bring.
