Quick reference guides, downloadable assets, sub-brand directories (coming soon), design request form and templates:
Students' Union UCL Logo
Our primary logo is the horizontal logo which includes both the wordmark and U symbol. The logo is available in three colours; black, white and navy.
Other versions of the logo are available. Please contact the Marketing team for access to these.
A PNG file can be used on Word and Powerpoint documents. The PDF versions can be used for print i.e for clothing
Brand Guidelines Version 2.0
This guide should be used as a reference for logo and colour use, as well as editorial guidance on writing commonly used words and phrases.
Communicating Through Content Version 1.0
This guide and toolkit aims to help you communicate through content. We’ll cover how we align the content we create to our brand and define the guiding principles which set the direction for what we do.
Document Templates
All templates can be found on the Union staff intranet.
Design Requests
The design request form should be used to request one-off design items – for example, if you need a new business card or if you want a document branded up and ready to print.
This form is not to request items that are part of marketing campaigns. Things like flyers or digital screens – get in touch with someone in the team and we’ll talk all of this through in a marketing planning meeting.