Xiaohongshu
- Hosted by Marketing and Advertising Society
In a world where AI can generate campaigns, content and creative ideas in seconds, one question matters more than ever: Do we actually understand the people we’re trying to reach?
Join Dave Heywood, marketing leader and founder of OX7 Partners, for an engaging fireside chat session exploring why even experienced marketers get their customers wrong, what people really value, and how better questions can lead to smarter marketing decisions.
From consumer psychology to real-world marketing strategy, discover how to challenge assumptions, uncover meaningful insights and create campaigns that genuinely connect with people.
Whether you’re interested in marketing, branding, advertising, psychology or entrepreneurship, this is your chance to gain fresh industry perspectives, ask questions and learn how great marketing really starts.
No prior marketing experience needed. Everyone is welcome