Naz Kaya

The chance to step up from First-Year Representative to Head of Marketing at the WiF genuinely excites me. I want to use my experience in social media strategy and marketing to help a society that means a lot to me grow and reach more students. Encouraging more women to pursue careers in finance, especially in spaces where they remain underrepresented, is a deep concern of mine. Being one of only two girls in my economics classes and the only female editor of Cosmos Magazine (an economics and politics publication) pushed me to challenge that imbalance and amplify female voices in male-dominated spaces.

This year, as First-Year Representative, I supported the society by drafting member communications, photographing events, and contributing to activities and initiatives. The role helped me understand how the society runs, but I am eager to take more initiative and play a bigger role in shaping its growth.

Through my work in media strategy, social media management, and outreach, I have developed strong skills in engaging audiences and growing online platforms. By analysing engagement trends and creating targeted content, I helped grow Good4Trust's Instagram following by 13.6%, to nearly 20,000. I would love to apply these skills to strengthen WiF’s online presence while also helping build a closer community through promoting informal socials and collaborations with societies such as Women in Consulting, which could introduce members to different finance career paths.