Xiaohongshu
Election post
Hi everyone, since the club was founded last year, I’ve managed the club’s social media and helped promote and organise events including the Christmas dinner, start-of-season dinner, overseas trips and summer socials at Guards.
My focus has been building a professional and engaging public presence to convince new members to get involved and to promote the club to sponsors and the wider polo community!
In the last year I have:
• Grown our social platforms from 0 to 100,000+ monthly views at peak
• Increased followers from 230 to 750+ in six months
• Ran promotion for events across the UK and internationally, helping bring together 38 playing members and 60+ people involved in club events (from black tie dinners to spectating at Ham)
• Helped establish a professional image that contributed to sponsorship from Black Hound for the French National Championship, alongside discounts with major polo brands to reduce playing costs
• Produced event photography for UCL that was featured twice in Polo Times
Next year I plan to:
• Expand casual TikTok content highlighting the social side of the club
• Produce match highlights for Instagram stories
• Livestream matches on Instagram/YouTube
• Continue building relationships with clubs, brands and publications to strengthen the club and help secure sponsorships that reduce playing costs.
I hope to keep strengthening the club’s visibility while encouraging both playing and social members to get involved through our social media throughout the year :)