Xiaohongshu
Election post
At Chinatown, I overheard a conversation about Citta Mall, the ball knowledge was insane.
The power of community: that even strangers can make a place feel like home. I want to bridge that same sense of belonging beyond campus by strengthening corporate ties that connect students to the wider Malaysian community. Beyond “who you know,” partnerships rely on genuine understanding and empathy, just like the Malaysian vibes 😎
While LinkedIn remains useful, there is more potential in curating relationships through experiences such as dinners. This has multi-stakeholder value. In a more focused setting, we can benefit from more authentic networking opportunities and companies can be involved without commitment before deciding to sponsor formally. For restaurants, the event will give them more organic publicity.
To complement this, I propose a flagship industry conference that focuses on a niche. Rather than requesting for generic sponsorship, we target their strategic interests which increases sponsorship opportunities as there is clearer brand alignment. This panel discussion will feature industry experts, elevating our reputation and connect our students.
As organising chairperson and Bartlett student ambassador, I led negotiations with Rasa Sayang for a value-exchange partnership by using our social media to promote their sponsorship. I also have experience in managing multi stakeholder interests when talking to parents, new students and the marketing team.