Women in Finance Society: Head of Marketing

Through my role as Head of Marketing in Women in Finance, I aim to strengthen the society’s visibility, engagement, and overall presence across UCL, ensuring that its events and opportunities reach as many students as possible.

I believe I am a strong candidate as I bring a combination of marketing experience, leadership, organisation, and genuine enthusiasm for the society’s mission. I gained hands-on digital marketing experience through my internship at Fresh Beauty, where I developed insight into online positioning and brand communication. Additionally, at Second Edition, a second-hand luxury boutique, I managed product selection and photography for the website and social media, strengthening my understanding of visual branding and audience engagement.

I also have experience promoting events as co-president of the LP4Y club, where I organised fundraisers and initiatives that raised over $20,000. Furthermore, I completed Bocconi’s online course in Management of Fashion and Luxury, which deepened my understanding of branding and strategic marketing.

As a first-year Management Science student, I value opportunities to explore finance beyond the classroom. By combining creativity with organisation and strategic thinking, I am confident I can increase engagement and help Women in Finance continue expanding its impact and visibility at UCL.

The influence of a student organisation is not determined by how many events it hosts, but by how many people truly discover those opportunities, understand their value, and ultimately engage with them. Through my experience as student council president in high school, and later attending numerous finance workshops and conferences as a first-year student, I gradually realised that the true value of a society lies not only in the quality of its activities, but also in its ability to help students genuinely understand their relevance.

Very often, students are not unwilling to participate; they are simply uncertain whether an event will genuinely benefit them. For this reason, the role of marketing is not merely to distribute information, but also to think from the students’ perspective: what questions they truly care about, what insights they hope to gain, and what kind of content will encourage them to take part.

At the same time, having a diverse team is essential for understanding the needs of students from different backgrounds. For example, exploring platforms such as Xiaohongshu for promotion could help the society reach more Chinese students and significantly increase engagement with its events.

For me, marketing is not simply about completing promotional tasks. It is about using thoughtful and targeted communication to ensure that every initiative is genuinely seen, clearly understood, and meaningfully experienced by more members of the community.

Hi everyone, my name is Sandali and I’m running for Head of Marketing.

I’m an and Sciences student with a strong interest in finance and communications. I want to help make opportunities in finance more visible and accessible.

Alongside my studies, I’ve been involved in creative and communications-focused roles that I believe translate well. I currently work as a Graphics Executive for MODO Magazine, where I design digital content and collaborate with editorial teams to shape the visual identity of each issue. I have also worked as Publicity Officer for ASN and CPS so believe I have the necessary skills. Furthermore, through my own spring opportunities I want to be able to help others break into Finance as well. 

If elected, my goal would be to strengthen the society’s online presence and engagement. This would include creating clear and visually engaging content for social media, promoting events in a way that reaches a wider audience across UCL, and highlighting opportunities within finance for our members. I would also focus on making our platforms a place where members can easily stay informed about upcoming events and industry insights.

Most importantly, I want to help ensure that Women in Finance continues to feel welcoming and active across the university community. I believe strong marketing plays a key role in building that sense of community and encouraging more students to get involved.

Thank you for your consideration!

The chance to step up from First-Year Representative to Head of Marketing at the WiF genuinely excites me. I want to use my experience in social media strategy and marketing to help a society that means a lot to me grow and reach more students. Encouraging more women to pursue careers in finance, especially in spaces where they remain underrepresented, is a deep concern of mine. Being one of only two girls in my economics classes and the only female editor of Cosmos Magazine (an economics and politics publication) pushed me to challenge that imbalance and amplify female voices in male-dominated spaces.

This year, as First-Year Representative, I supported the society by drafting member communications, photographing events, and contributing to activities and initiatives. The role helped me understand how the society runs, but I am eager to take more initiative and play a bigger role in shaping its growth.

Through my work in media strategy, social media management, and outreach, I have developed strong skills in engaging audiences and growing online platforms. By analysing engagement trends and creating targeted content, I helped grow Good4Trust's Instagram following by 13.6%, to nearly 20,000. I would love to apply these skills to strengthen WiF’s online presence while also helping build a closer community through promoting informal socials and collaborations with societies such as Women in Consulting, which could introduce members to different finance career paths.

Marketing shapes perception and perception shapes opportunity. For Women in Finance, strong marketing is not just about promotion, it’s about positioning the society as aspirational, accessible and empowering. Through founding and scaling The College Hub, I have designed high-performing infographics, researched optimisation strategies and analysed engagement metrics. This experimentation allowed me to grow a platform of thousands of followers and hundreds of thousands of views. I learned that effective marketing is both creative and analytical, it requires understanding not only aesthetics, but what works. 

My psychology background strengthens this approach. By understanding attention, cognitive bias, social proof and decision making, I can craft marketing campaigns that resonates deeply and prompts action. I think carefully about colour, wording, structure and narrative to ensure campaigns are both visually compelling and aligned with a broader society identity. 

Beyond digital growth, founding Noteroo have strengthened my ability to manage teams, plan structured campaigns and execute consistently. As Head of Marketing, I would elevate Women in Finance’s online presence through data-driven strategy, consistent branding and campaigns that empower and attract ambitious students. I want our platform to inspire confidence, increase accessibility and position the society as a leading voice for women pursuing finance. I am ready to lead with this vision and create impact.