Marketing and Advertising Society: Head of Promotions

I am standing for Head of Promotions because I am genuinely interested in how MarkAD presents itself and engages with its members. Having attended many of the events, I have seen the effort invested in each one. I believe there is meaningful potential to further develop how this is communicated to a wider audience. 

My experience combines strategic planning with hands-on media production and graphic design. As a blog writer, I developed skills in content planning, digital storytelling, and audience-focused communication. More recently, as a Marketing Assistant for the ArtsUCL production of ART, I designed the full programme, created social media posts and promotional videos, and worked on posters using Photoshop and Canva. Through this work, I gained experience in content curation, visual consistency, and managing promotion on social media – skills directly applicable to overseeing social media management and producing a structured monthly newsletter. 

If elected, my aim is to strengthen MarkAD’s visibility in a way that supports its continued growth. I hope to establish a consistent and cohesive promotional strategy including social media and an engaging monthly newsletter to ensure members are informed, involved, and connected. As a relatively new society, MarkAD has strong potential to expand its reach, and I would like to contribute to building a connected and dynamic community. I am committed to delivering clear and consistent communication throughout the year.

Hi! I’m Hayley, an incoming final-year French with Management student. I’ll be returning to UCL from Paris after my Year Abroad, and I’m running to be your MarkAd Soc Head of Promotions!
 

As Head of Promotions, I would create fun, informative and trustworthy content for the society through Instagram, LinkedIn and the MarkAd Mail newsletter. I believe that in an era of information explosion, promotions must prioritise authenticity. I would fulfil this role by applying digital marketing skills that I gained from the creation of social media content for organisations (my local foodbank), conferences (Model WHO and Model UN), and personal blogs.
 

If elected, I would be dedicated and committed to the Head of Promotions role. I would facilitate members’ access to resources and opportunities, identify members’ needs in an empathetic and non-judgemental manner, and contribute to a positive experience with UCL MarkAd Soc. I’d be honoured to have your vote :)

Here’s the uncomfortable truth: At UCL, attention is the most competitive currency on campus. And right now, most society promotion fights for it the wrong way.

I’m running for Head of Promotions because I treat promotion like a live experiment. Over the past year, I’ve built and analysed content across societies and personal platforms, and one pattern keeps showing up: students don’t respond to “more content.” They respond to better moments: the right hook, the right timing, the right social proof.

That’s the shift I want to bring!

If elected, my focus is surgical:

1. Create moments, not just graphics: I’ll build short promo arcs around major events (tease → build curiosity → social proof → final push). This is how you turn passive followers into active attendees.
2. Make our promotions feel socially magnetic: More real faces, behind-the-scenes energy, and member spotlighting. Students trust people, not posters.
3. Protect the society’s attention quality: I will prioritise high-signal promotion, so when we push something, people learn it’s worth noticing.

Why me? 

• Because I understand the creative side, and I track what actually converts. I iterate quickly and care about the details most people overlook. The first three seconds, the psychological caption tension, the timing of the drop.

I want our society to look sharp and slightly ahead of everyone else.

If that’s the energy you want for Marketing & Advertising Society - I’d genuinely value your vote.

— Rustam

Marketing isn’t just about visibility, it’s about building a movement! Despite my long-standing passion for the industry, I’ll admit a frustrating truth: as a fresher, I was completely unaware of MarkAD’s existence. If a student actively seeking a community in creative marketing couldn’t find us, it reveals a critical gap in the outreach, one I am determined to close. Having served as the Social Media Officer for Pi Media during my first year at UCL and worked closely with SU’s marketing team, I have hands-on experience navigating our students’ unique engagement patterns. I’ve learned how to stop the scroll, but more importantly, how to build a community. I am standing for Head of Promotion because I want to leverage this experience to transform MarkAD into one of the most recognized and "hyped" societies on campus. My vision centres on bridging the gap between our current aesthetics and our actual reach through strategic engagement and creative storytelling. I plan to move beyond static announcements toward trend-informed, high-energy content that resonates with freshers and returning students alike. This isn't just about posting, it's about narrative. I will also reimagine our newsletter as a "must-read" creative digest that offers genuine value rather than just information. I have the technical skills, the Pi Media pedigree, and the creative hunger to ensure the promotion is as elite as the industry we represent. It’s time we marketed MarkAD to its full potential.