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Tuesday 26 February 201918.00 to 20.00

This skills session is designed and delivered by Up Skill 4 Life. Established in 2009, Up Skill 4 Life drives a step change in people through the design and delivery of tailored, relevant and engaging training workshops. All of their workshops are underpinned by the core belief of never using slides.

Learning outcomes for this session will include: 

  • Defining your target audience? Who do you want to engage online?
  • Standing out from the crowd – getting noticed online?
  • Making the most of your website
  • Using social media intelligently – exploring your options
  • Avoiding the branding pitfalls that can come with social media
  • It’s a marathon not a sprint. How to keep the momentum going
  • Living up to online expectations – building a strong brand offline

This session will be delivered by Jenny Lowthrop. Jen is a digital marketing consultant and travel blogger with over 10 years’ experience working in the charity and public sector. Jen focuses on creating quality online content to help improve awareness and engagement with your brand, be that through social media, SEO or Google AdWords campaigns. Jen has worked on digital campaigns for VSO, Refugee Week and numerous London councils and provides training for a variety of charities, students and small businesses on digital marketing, creativity and blogging. When not supporting others with digital marketing, Jen is writing and travelling the world for her award winning travel blog She Gets Around, and is a trustee for two charities in the Midlands. Jen has also appeared on BBC World as their digital advertising expert.