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A handy guide for our partners

We’ve mapped out our year - our key messages, key events and key dates - to help you when promoting your volunteer roles.

Taking into account key messages and dates when writing your adverts will help with promotion, as content will be more relevant to our communications.

If you would like to re-write roles throughout the year to try and engage different audiences, we strongly encourage you to do so! Advertising your opportunities from different angles will not only help with appealing to different audiences, but will encourage your adverts to stay in circulation.

Here’s some of the things UCL students have told us they’re motivated by: 

This information is taken from our Annual Student Survey 2017/18. PG refers to postgraduates, UG refers to undergraduates.

Please note that we predominantly engage with undergraduate students, whose timetabling reflects the below. However, we do also work with postgraduate students, who work to a different timetable and will be here over the summer break.

January 2019

Key dates:

2 January: Volunteering Service re-opens after Christmas break

7 January: Students return and term starts

22 January: New Year Volunteering Fair

Key messages:

The Union runs a campaign at this time, encouraging students to get involved with Union activities. This includes volunteering and will focus on the message “It’s not too late”.

February 2019

Key dates:

19 - 25 February: National Student Volunteering Week

March 2019

Key dates:

29 March: Term ends for Easter break

April 2019

Key dates:

16 - 23: Volunteering Service closed for Easter break

23 April: Students return and term starts

Exam season starts

Key messages:

Students become busy with deadlines and revision around this time, as exam season is fast-approaching. Messaging is usually focussed on wellbeing and stress relief. We also start looking forward to our Awards Ceremony, so celebration stories of volunteers are much welcomed!

May 2019

Key dates:

Exam season!

22 May: Volunteering Awards Ceremony

Key messages:

Exam season has started, so engagement can be tricky! Again, messages are around wellbeing. We also start celebrating achievements across the year, as term is close to ending. Student stories and blog pieces are great to have around this time, in the run-up to the Awards Ceremony.

June 2019

Key dates:

7 June: Exam season ends

Undergraduate summer break begins

Key messages:

Term ends in early June, which means lots of students leave London. Messages are usually framed around ‘summer volunteering’ – things that are easy to get involved with, or making the most of having the time to commit to a placement.

July 2019

Key dates:

Undergraduate summer break continues

Key messages:

Same as June!

August 2019

Key dates:

A-Level results

Undergraduate summer break continues

Key messages:

A Level results come in, students enrol and we start looking forward to the start of term. Messaging around making the most of the rest of the summer and using free time to volunteer.

September 2019

Key dates:

23 September: Students return and term begins

Key messages:

The Union’s Welcome period takes place over three weeks and is all about getting involved and making the most out of university. We’re looking for LOTS of volunteering opportunities around this time, to showcase what students can get involved in – particularly One-Offs, as they are easy to attend.

October 2019

Key dates:

Volunteering Fairs take place each week in October - you’ll be able to book your place over the summer

Key messages:

The Union’s Welcome period continues and our Volunteering Fairs start. Again, we love to showcase lots of opportunities at this time of year – especially those that are easy to get involved with.

November 2019

Key messages:

Students are still active, but the hype of Welcome has gone and there is an increasing number of deadlines! Marketing becomes more focussed on targeted opportunities that have a clear audience.

December 2019

Key dates:

13 December: Term ends for Christmas break

20 December: Volunteering Service closes for Christmas

Key messages:

Campus is quiet from the middle of December, with term ending on the 13th and many students leaving London. Messaging focusses on ‘giving back’ and the holiday spirit!

January 2020

Key dates:

2 January: Volunteering Service re-opens after Christmas break

13 January: Students return and term starts